A Guide: Taking an Innovative Idea to Market

Over the last few months I have been blogging about the lessons I have learned about taking an innovative idea, building a product from it, and taking it to the market. These lessons were learned by my team and I as we poured our blood, sweat, and tears into our own product over the last few years.

As I wrote these blogs there was always an underlying theme and intent. But for the most part the posts were not any logical order. My goal for this post is to create that order.

So here is the official Josh Dragon guide to taking an innovative idea to market. Continue reading

How to Earn Your Teams Trust

joshua-tree-illusion-dweller-10Go big or go home. That’s what we used to say to each other while climbing in the Sierra Nevada Mountains. We pushed ourselves harder and harder every season. We were constantly trying to find our best on those boulders, cliff faces, and mountains.

I’m still trying to go big. Except now the mountains have become revenue goals, and the relentless desire to get to the top of the cliff has been refocused on some crazy new product. The game has changed, but the rules are the same.

One of the mandatory elements you have to have in climbing is trust. Trust in your partner. Trust in his abilities, his focus on your shared goal, and his commitment to always putting his partner’s safety first. Trust in your partner is sometimes all you have when your ten miles away from the nearest phone and on a 1000’ vertical rock face. Continue reading

Give Your Team the Power So You Can Win

team-spirit-1To be a disruptive force in an existing market you have to be nimble, quick, and lean. One of your primary advantages over the existing competition is your agility. The behemoths in your space have lots of employees, complex organization charts, and they hold endless meetings to make simple decisions.

You and your team are small. You are able to quickly respond to customer’s feedback and expectations. When a problem arises, you don’t have to call a review committee. You simply analyze the problem, formulate a solution, and execute. Continue reading

What Mud & Teams Have in Common

Jensen Tough MudderI have heard a lot about the Tough Mudder challenge for a few years now. It has always sounded like a great event, I just never found the motivation to try it out. Luckily for me, I work for a company that values team building and comradery. So when one of my co-workers called and asked me to join the official company team, I figured why not.

For those of you who don’t know what a Tough Mudder is, I will quickly explain. A few years back there were a couple of guys who came up with this idea for an endurance running event. The concept was to lay out a 10-12 mile course. Scattered throughout that course would be 20 military style obstacles that would challenge runners both from a mental and physical stand point. So participants scale walls, military crawl under barbed wire in mud, and run through a field with dangling electrical wires charged with 10,000 volts. Continue reading

Teach your team to succeed every day

arper-aston-office-chairs-custom-conference-tableHave you ever left work feeling like you worked nonstop all day, except you have absolutely no idea what you did? It was like you were there, you were working, but nothing worthwhile actually happened.

How about the constant interruptions all day? You sat down at your desk this morning knowing generally what you needed to get done,  then the phone rang, or your boss walked in, or your buddy down the hall chatted you up all morning about his weekend at the beach. Now it is four thirty, and just like before you have nothing to show for the day’s work. Continue reading

10 Reasons to Sell Based on Value

8011263891_ef86425c0d_cI have the incredible opportunity to manage a technical product line for my company. From a sales perspective, technical products are kind of cheating. They make it very easy to sell based on value. That’s because the technicality of the product can become the value proposition. Which is great for me, because I love to educate my customers on why my product will be so valuable to them.

Below are ten reasons why I love selling products based on value: Continue reading

Sell based on value, not price

QualityHow much does a premium latte actually costs the neighborhood shop down the street to make? What about that national chain of coffee shops we all know and love? Most of us probably don’t want to know the answer to that question. We might find out just how much money we are giving away each year.

As we have seen, there are a lot of different costs we might be talking about. These include fixed costs and variable costs. Buried in those are even more costs that our accountant friends love to talk about. A person can get rather dizzy trying to sift through all the different ways a company can look at its costs. Continue reading