To be a disruptive force in an existing market you have to be nimble, quick, and lean. One of your primary advantages over the existing competition is your agility. The behemoths in your space have lots of employees, complex organization charts, and they hold endless meetings to make simple decisions.
You and your team are small. You are able to quickly respond to customer’s feedback and expectations. When a problem arises, you don’t have to call a review committee. You simply analyze the problem, formulate a solution, and execute. Continue reading
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Every company that has ever existed started with someone who had an innovative and entrepreneurial spirit. Even if they did not come up with the original idea or were the first ones to market. Starting a competing venture is essentially saying you think you can do it better, which is an example of an innovative spirit.
My guess is that if you are finding yourself in this position you have already done a good job marketing and selling your product. The material generated for those efforts can be repurposed to serve as the foundation for your new training program. If the purpose of technical marketing material is to educate potential customers on a product, then that material can serve equally well to educate new team members. 