As product champions begin to leverage social media to communicate their brands, they must first understand the entire community related to their product. Though this community does include the potential consumers of the product or service, the range of the community goes well beyond just the customer. It includes vendors, competitors, key stake holders, and a sea of people who live on the fringes of the discussion but still participate from time to time. Our goal as social media marketers should be to engage the entire community and not just potential customers. Because if we do, we can potentially create brand ambassadors who will represent our products for us.
So how exactly do we get these people to trust us once we find them?
It’s simple. You help them.
That’s the big secret of social media marketing. Once you find a relevant group of potential customers and brand ambassadors, you figure out ways to help them and make a positive impact on them. In this article we are going to look at two ways to use social media to help the people in your community. Continue reading →
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