How to use social media to communicate your brand

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As you are working on taking your new product to market, you are looking around and quickly realizing that social media is the most effective way to get the word out. You understand that in order to build a rich network of potential brand ambassadors and customers, you have to start by helping them. So you have been scouring the internet high and low and finding relevant content to share with your network on social media. Your plan is to avoid old school marketing techniques and instead you are going to focus on building relationships with actual people.

So now what?

As you begin sharing great content with others on social media, be sure that it is related to the brand image you are trying to create for your product. By aligning yourself with the very best in your community, you are communicating what your brand is. Continue reading

How can social media help you sell your product?

As product champions begin to leverage social media to communicate their brands, they must first understand the entire community related to their product. Though this community does include the potential consumers of the product or service, the range of the community goes well beyond just the customer. It includes vendors, competitors, key stake holders, and a sea of people who live on the fringes of the discussion but still participate from time to time. Our goal as social media marketers should be to engage the entire community and not just potential customers. Because if we do, we can potentially create brand ambassadors who will represent our products for us.

So how exactly do we get these people to trust us once we find them?

helping-others-post-it-noteIt’s simple. You help them.

That’s the big secret of social media marketing. Once you find a relevant group of potential customers and brand ambassadors, you figure out ways to help them and make a positive impact on them. In this article we are going to look at two ways to use social media to help the people in your community. Continue reading

Why you need a social media marketing strategy for your product

At the start of this year I was a social media Grinch. My Facebook account had been shut down for over a year, I had never used Twitter, and my LinkedIn page was bare bones. What’s worse was that I was social media taker. I was actively consuming online content every day and not giving back.

How I become a social media advocate

social-media-marketingA lot can change in three months. What changed for me was taking a personal branding class as part of my MBA program. My wife’s friend recommended the class. She had taken it a few years earlier and said it not only landed her a job, but changed her life. So I took the class and I am here to say that my entire perspective has shifted on how business can be done in the age of social media. Continue reading