As you are working on taking your new product to market, you are looking around and quickly realizing that social media is the most effective way to get the word out. You understand that in order to build a rich network of potential brand ambassadors and customers, you have to start by helping them. So you have been scouring the internet high and low and finding relevant content to share with your network on social media. Your plan is to avoid old school marketing techniques and instead you are going to focus on building relationships with actual people.
So now what?
As you begin sharing great content with others on social media, be sure that it is related to the brand image you are trying to create for your product. By aligning yourself with the very best in your community, you are communicating what your brand is. Continue reading